Why Exhibit

Your customers will be here. Will you?

The nation’s first and longest running boat show, the Discover Boating® New York Boat Show® draws boaters, fishermen and water sports enthusiasts from throughout the Northeast. It’s a 118-year tradition that delivers what other forms of marketing cannot: face-to-face connections with motivated shoppers.

Where Brands Meet Buyers

On average, nearly 22,000 + serious boating enthusiasts from New York, Connecticut’s Gold Coast, Long Island, New Jersey and Pennsylvania walk through the doors every year.

 

81%

own or plan to buy a boat

46%

came "to buy"

51%

made a purchase at or after the show

 

Why Brands Keep Coming Back

 

53%

of exhibitors rate the show experience above average or excellent

68%

rated attendees highly in engagement and product interest

Modern Consumers Crave Experiences—Be Part of One

Our show offers a dynamic, interactive marketplace where you can:

  • Tailor your pitch with one-on-one interactions
  • Align your brand with an entertaining, educational, and inspirational event
  • Generate leads and build your prospect database
  • Reach people at exactly the right moment—when they’re looking to buy

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Attendee Demographic

 
Age
 
18–24 years old — 0%
 
25–34 years old — 2.12%
 
35–44 years old — 8.99%
 
45–54 years old — 16.93%
 
55–64 years old — 39.68%
 
65 years or older — 32.28%


 
Income
 
Less than $25,000 — 0.56%
 
$25,000–$49,999 — 2.82%
 
$50,000–$74,999 — 5.08%
 
$75,000–$99,999 — 8.47%
 
$100,000–$149,999 — 19.77%
 
$150,000–$249,999 — 30.51%
 
$250,000 or greater — 32.77%

2025 Consumer and exhibitor post-show surveys