New dates mean we will be employing a totally new marketing strategy, deisgned to reach consumers early and often to ensure they are aware of the Show's new dates.
New Marketing materials (posters and discount coupons) will be distributed to you ASAP, so you can take advantage of the summer boating season to spread the news of the date change to your customers.
All-new viral marketing and on-line promotions will work to engage consumers, generating interest and excitement as well as creating aweareness of the show’s new dates.
New Exhibitor Tool Kit will feature resources to help you reach your customers directly with the latest show news and encourage them to visit you at the show.
Marketing efforts will position the show as the ultimate boating marketplace – the best place to buy and a “must-attend” event for holiday shopping. A highly visible, fully integrated ad campaign will launch in the weeks leading up to the show, featuring a strategic mix of print, broadcast, online and e-mail. Public relations efforts will also reinforce the advertising campaign, working to generate show awareness and secure new stories in TV, newspapers and magazines.
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